Some marketers are reluctant to emphasize influencers during the pandemic. Yet it could be an advantageous in that social media use is exploding with homebound audiences. In addition, influencers have a personal connection with audiences, which is greatly needed now. Two attorneys offer a guide for working with influencers at this difficult moment.
Social Media & SEO
Brands and Organizations Share Messages of Support for George Floyd
June 1st, 2020 by Nicole SchumanIn an always-connected digital world, delivering a message to unite a community seems simple. We see this in the unity of health and safety messaging from organizations that has emerged during the COVID-19 pandemic. Now groups, companies and brands must decide about their stance not only on the death of George Floyd, but support of the black and brown community.
The Road to an Executive Order: A Twitter Drama
May 28th, 2020 by Nicole SchumanThe latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.
PRNEWS GRADES: Brand Creations for the Week of May 17
May 21st, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.
How Brands Can Prepare for Changes on Social During the Pandemic
May 21st, 2020 by Molly JonesSocial media use has increased significantly during the pandemic. Analyzing social posts during the early part of the lockdowns, three basic user groups emerge. It is likely their emotional states will change as the pandemic continues. Here’s how brands can spot these groups and prepare content for when they begin to change their behavior.
How Brands Reacted to the Pandemic on Social
May 19th, 2020 by Rachael SamuelsAs the pandemic has unfolded, the way people and brands talk about COVID-19 on social has shifted. Social conversations have expanded beyond details about the virus to other topics, such as entertainment for the homebound. Brands that monitor social conversations can build connections to their audiences that will last beyond the pandemic.
Top Social Media Features and Tools You May Be Overlooking
May 15th, 2020 by Sophie MaerowitzAs the world of mainstream social media enters its second decade—and at a time when global attention is understandably fixated on coronavirus-related content—many communicators find themselves at a loss. Still, there is no better time than the present to start experimenting with new features, so we asked several social media experts to recommend the features that they see as overlooked.
Note to Trump: Register the Domain Before You Launch the Campaign
May 13th, 2020 by Sophie MaerowitzOn May 11, President Trump proclaimed the U.S. would “transition to greatness” in his administration’s push to reopen the economy. The problem? Googling the slogan yields a website featuring an open casket visual, a count of total coronavirus cases and deaths, a link to the CDC website and several feature-length articles listing evidence around the Trump administration’s failure to manage the crisis.
Hallmark Uses Social Listening to Evolve
May 11th, 2020 by Nicole SchumanHallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.
A Social Media Crisis Checklist for 2020
May 7th, 2020 by Ashley HarrisIt never hurts to revisit crisis operating procedures, particularly as they relate to social media. (In fact, with so many projects on pause, now may be the ideal time to rethink your crisis response.) These tips should prove useful as you audit your internal social media processes to stay resilient amid a communications crisis.