Is this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.
Social Media & SEO
Don’t Believe Your Eyes: Deepfakes Could Haunt PR Soon
July 1st, 2020 by Sophie MaerowitzDeepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.
Former Brand Communicator: ‘I Lied’ While Working at Cigna
June 26th, 2020 by Seth ArensteinIt is rare when someone publicly admits they’ve lied. Rarer still is when a former PR pro does so. That’s why healthcare activist Wendell Potter’s tweet thread about his deceptions while a Cigna VP got our attention. At the moment, only Potter’s version of the story is out there. Cigna and others aren’t speaking.
Are Employees’ Social Media Posts Still PR’s Problem to Solve?
June 25th, 2020 by Sophie MaerowitzIt may seem like conversations on social media couldn’t possibly get more polarized. But in the face of a pandemic and plummeting economy, during an election year no less, brands continue to find themselves caught in the middle of hot-button issues, forced to choose sides on topics previously thought to be outside their wheelhouse. As they address the possibility of employees going rogue on social, communicators should find recourse in the law, internal policy and strategy.
[VIDEO] FINN Partners’ Justin Buchbinder Talks Facebook Boycott, Pride
June 25th, 2020 by PRNEWSPRNEWS talked to Justin Buchbinder, social media director at FINN Partners and longtime PRNEWS source and speaker, about brands’ boycott of Facebook advertising in July, Pride 2020 on social, and social media features he’s excited about.
Study Suggests TikTok May Not Be a Safe Space for Brand Communications
June 24th, 2020 by Sophie Maerowitza new study from University of Haifa in Israel found that TikTok is fast becoming a cache of extremist sentiment and hate speech. The study, conducted from February through May 2020, revealed far-right extremist content promoting fascism, racism, anti-Semitism, chauvinism and xenophobia, researchers said. From encouraging violence to promoting conspiracy theories and glorifying terrorist organizations, the 200 posts studied mirror the harmful content that Facebook, Twitter, YouTube and others have been grappling with for years.
Brands Turn Their Backs on Facebook Advertising
June 22nd, 2020 by Nicole SchumanA group of several civil rights organizations banded together last week, launching a campaign against Facebook in response to the allowance of what they define as hate speech. The NAACP, Anti-Defamation League, Color of Change, Sleeping Giants and Common Sense Media have all called for advertisers to halt all paid-post spending for the month of July.
[VIDEO] Social Media Club’s Caroline Jones Talks Front-line Social Media Strategy
June 17th, 2020 by PRNEWSPRNEWS welcomed Caroline Jones, executive director of Social Media Club, Inc., to talk about the intense pressure social media managers are under these days.
How to Navigate Being Dragged During a Social Media Crisis
June 16th, 2020 by Nicole SchumanPR and social media management make for a dynamic couple. These employees hold up the front lines of companies and organizations, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public.
A Night on Social Media Prompts General Milley to Apologize
June 12th, 2020 by Seth ArensteinIn a week of public apologies, few have loomed larger than that of General Mark Milley, chairman of the Joint Chiefs of Staff. The nation’s top soldier apparently was transfixed reading social media attacks on him and President Trump’s photo op at St. John’s Episcopal Church. His apology was good, though slightly lacking.