Social Media & SEO

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one… Continued

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued

Jenna Thomas, Senior Director of Digital PR and Social Media Marketing, Nebo Before Jenna Thomas joined Nebo in January 2013, it had never won any PR awards. In 2014 alone, however, she garnered PR awards and… Continued

Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued