Social Media & SEO

If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.

It’s an attractive prospect for businesses, but not so much for consumers. How Facebook implements ads could make or break the Messenger app.

Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

It’s every company’s worst nightmare: Your business is in the news, and not for something good.