PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.
PR Insiders
Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles
February 4th, 2016 by Margarita PekerBroad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.
How to Forge Stronger Connections and Still Have Time for a Bath
January 28th, 2016 by Diane SchwartzThe PR News awards luncheon was packed with great advice, including how important it is to share what you know and give other people credit where it’s due.
How to Forge Stronger Connections and Still Have Time for a Bath
January 28th, 2016 by Diane Schwartz“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one… Continued
Top Women in PR: Esther Amba Numaba Cobbah
January 27th, 2016 by Mark RenfreeTop Women in PR: Esther Amba Numaba Cobbah
Top Women in PR: R. Christine Hershey
January 26th, 2016 by Mark RenfreeTop Women in PR: R. Christine Hershey
Top Women in PR: Janice V. Kapner
January 26th, 2016 by Mark RenfreeTop Women in PR: Janice V. Kapner