Audrey Adlam, Vice President, Communications & Talent Relations, Scripps Networks Interactive
With more than 10 years at the helm, Audrey’s savvy leadership and PR acumen have helped transform HGTV, DIY Network and Great American Country into pop culture phenomena, each with soaring ratings and superstar talent who are household names. Audrey’s strategic approach to series and talent promotion is hyper focused: She spots hit series and compelling talent and maximizes the press coverage that drives ratings and directly impacts the business’s bottom line.
A top press initiative for HGTV, DIY Network and Great American Country is the SNI Upfront campaign. Audrey’s strategy—to gain brand visibility for clients and advertisers via press coverage in national and local market media—was executed with an array of well-prepared tactics. Activities included the distribution of individual brand press releases that outlined the network’s upcoming programming strategy, recent record-breaking ratings stories and the announcement of new and returning talent. As the tour unfolded, Audrey’s PR team secured national and local market coverage by leveraging interviews with key talent with both high-profile consumer and trade press outlets.
The campaign’s success is reflected in the volume of national and local press interviews that were secured, including Today appearances by Mr. T and the Property Brothers, the Vanilla Ice interview with the Atlanta Journal Constitution, among others. Trade press coverage also soared, as the brands were featured in every major industry outlet, including Variety, Hollywood Reporter, Broadcasting & Cable and Multichannel News.