PR Insiders


Tips for How Communicators Can Bond with Hispanics

October 13th, 2020 by

In honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.

Iger’s Autobiography Includes a Great Lesson for Communicators

October 9th, 2020 by

Media relations guru and PR coach Michael Smart discusses a terrific lesson for communicators from Disney executive chairman Bob Iger’s autobiography. Smart says the relationship between Disney’s top communicator Zenia Mucha and Iger, which is based on honesty, sometimes brutal honesty, is the model we need to emulate.

Nikola Demonstrates Why Silence is Not Always Golden in a PR Crisis

October 6th, 2020 by

One of the most difficult aspects of crisis communication is deciding when and how to respond. In the case of truck start-up Nikola, which a short-seller attacked as a fraud, it chose to respond almost immediately to a short-seller’s allegation-filled report. Now with Nikola’s CEO gone, the company must be as transparent as possible in combatting allegations.

Keep It Up: Communicators are Making a Difference Against COVID-19

October 5th, 2020 by

The City of Toronto’s CCO Brad Ross argues communicators have done a good job relaying vital messages about the pandemic. As people are tiring of safety measures and we face a second wave, this is not the time to take a break. Do not let this long crisis, and its critics, cause you to question the effectiveness of your work

newspapers lined up

Dwindling Newsrooms Highlight Need for Robust Content Strategies

September 29th, 2020 by

Even before the pandemic, plenty of major media outlets were struggling to stay in business. With fewer targets to pitch, is it time to ditch your media relations strategy? Veteran communicator Michael Monahan argues there still are myriad ways to attract coverage, even if one of the solutions means PR pros are crafting content.

What PR Pros Can Learn from Digitized Fans at Baseball Games

September 24th, 2020 by

A PR pro muses about the importance of authenticity at a time when we ‘see’ cardboard and digitized fans at sporting events during the pandemic. Authenticity communicates respect. The sooner real, living fans replace digitized and cardboard representations of fans, the better for authenticity and sports.

How Hospital Communicators are Reinforcing Brands During the Pandemic

September 15th, 2020 by

Similar to nearly all businesses, hospitals have had to adapt during the pandemic to succeed. This has put a premium on hospital communicators, who are applying a bevy of PR basics to the situation. Two senior directors at APCO Worldwide discuss the sector and how its insights can apply to communicators and business across industry.


How a Story Spreads Can Help PR Pros Spot Fake News

September 11th, 2020 by

A team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.

A Message for Communicators on Ethics Month

September 10th, 2020 by

As PR pros celebrate Ethics in Communication month, PRSA’s chair Garland Stansell urges communicators to redouble their effort to always do the right thing. Advocating for truth and responsibility is a key, if not the key, element of a communicator’s daily role, he writes.

finding your voice

Lessons Earned: How a 3-Day Off-Site ‘Changed My Life’

September 8th, 2020 by

In the latest article in this series with the Institute for PR, veteran communicator Geoff Curtis discusses how a three-day off-site helped change his life. 10 years later, he’s still applying the lessons he learned during the off-site as he continues on a journey toward self-awareness.