The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing. The latest target seems to be Fox News Channel’s Laura Ingraham, whose taunting of a Parkland student on Twitter sent one dozen brands fleeing from her show. A question for brand communicators: How do you protect your company’s reputation in this fast-moving name and shame environment? APCO’s Katie Sprehe has several suggestions.
Advertisers are fed up with inconsistent reporting and lack of insights into the value of ad spending. This consistent complaint about ads extends to media coverage and social media. Most measurement firms fail to disclose how they arrive at the effectiveness of their metrics. A former communications head at UBS Canada Graeme Harris argues industry needs to devise a meaningful measurement standard.
Start with the premise that all business issues can be traced to a communications breakdown. If true, this means internal communications pros should be critical to fixing organizations’ business problems. Institute for PR Measurement Commission member Mary Miller describes how internal communicators can rise from producing outputs (company-wide emails, intranet content, e-newsletters, executive videos, etc.) to influencing measurable performance outcomes.
There’s much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.
At SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.
Although blockchain, AI, and augmented and virtual reality has dominated the conversation at SXSW 2018, there were multiple sessions that focused on bringing your whole self to work, channeling vulnerability and emotional intelligence. The underlying theme was the connection to self, mindfulness and prioritizing the human element above all else.
A plethora of industries is applying data and AI to their work, including journalism. This means media relations professionals need to adjust. FleishmanHillard’s Ephraim Cohen provides a series of takeaways from a recent panel of journalists discussing this topic. He argues media relations professionals will need to change the way they do certain things, though other aspects of their job will remain the same.
Artificial intelligence (AI) has been around since the 1950s, though you’d think it’s brand new judging by the number of recent news articles mentioning it. Communicators can take advantage of AI now and they needn’t be engineers to do so, argues Jared Carneson, global lead, social innovation, for FleishmanHillard. There is a slew of tools that flirt with the AI space that can ease communicators’ workload. Carneson offers a look at several and urges communicators to experiment.
Anything said during, before or after an interview can appear in a story. In fact, anything said anywhere can end up being reported. Hope Hicks found out that even what you tell the House Committee on Intelligence behind closed doors can end up being reported.
With the 24-7 news cycle, the speed of social media and the demands of the C-suite, it sometimes feels as if PR pros move from crisis to crisis. Nisha Morris, executive director, communication at Providence St. Joseph Health, offers five tactics that can help communicators escape this roller coaster and promote their brands through proactive media activities.