PR Insiders


Two Words Can Boost the Response Rate of Media Pitches

December 8th, 2020 by

It’s flattering when someone asks for your opinion, which essentially is what a media interview entails. PR pros can use that knowledge and two words that will bolster relationships with content creators. These two words also will increase response rate to media pitches, says Brandon Watts, who recently wrote an e-book that required a lot of pitching.

African American young man comforting sad man

Now’s The Time to Replace Authenticity with Empathy

December 7th, 2020 by

PR pros throw around the word authenticity with abandon. A better idea is to consider empathy when creating social posts, Cisco’s Carmen Collins writes. That means thinking not only about what you want to say, but also what the social media user wants, needs and feels.

Paging Boston Market: When a Company Goes MIA During a Crisis

December 1st, 2020 by

A PR crisis is bad enough. It’s worse when one occurs on a holiday and potentially ruins your customers’ holiday. That’s the time to act promptly, apologize sincerely and attempt to win back loyalty and trust. Apparently, that’s not how Boston Market is managing its turkey of a Thanksgiving.

newspapers lined up

Media Relations, From an Editor’s Perspective

December 1st, 2020 by

Most media relations pros have a favorite way of connecting with writers. How about building relationships with media staff whose names rarely appear on bylines, such as editors? A veteran editor provides insight in this brief Q-A as we get ready for the PRNEWS Media Relations Next Practices Virtual Event Dec. 8-9, 2020.

Rushing to Return to Normal After a Crisis is a Risky Move

November 30th, 2020 by

The goal of crisis management is to return as quickly as possible to business as usual, right? Actually, regaining public trust might be a better target. However, regaining the public’s trust takes time. In addition, it requires a change story that’s communicated consistently during the transition to normalcy. A good example is Chipotle, which continues to communicate its change story. The brand is a Wall St darling again.

covid-19 virus

How AstraZeneca Spun Its COVID-19 Crisis

November 30th, 2020 by

AstraZenica committed classic crisis PR mistakes last week with its initial announcement about its coronavirus vaccine. Its incomplete reporting to the media led to several subsequent statements that could degrade trust in the company and its vaccine.

Retired Army PAO Offers a Novel Way to Approach PR Crisis

November 25th, 2020 by

One of the most enjoyable parts of PR and communication is that you’re constantly learning, even when doing pleasure reading. In this post from Crisis Insider, we learn about two novels with fictional PR crises at their center. While these novels offer fictional crises, the lessons they offer PR pros are real and useful.

A Look at Less-Publicized PR Crisis Communication Tips

November 10th, 2020 by

There are often-repeated facets of crisis management, including readiness tactics such as having a crisis plan and practicing it routinely. In this interview with Professor Terry Hemeyer, we examine other less-publicized crisis elements, including the crisis pro’s demeanor, failing fast and Truth Squads.

Training Bad Habits Out of Good Communicators 

November 6th, 2020 by

Communicators who are new to your shop may bring bad habits with them from previous jobs. It’s important for PR leaders to take time to notice their work, offer constructive feedback and make them feel like part of the team. Investing the time to train new employees in your corporate culture can pay dividends. Here are a few ways to do it.

Seeing The Election as a Contest Between Two Brands

November 2nd, 2020 by

The US presidential election is all about competing personal brands, argue two executives at Ipsos, one of the world’s largest public opinion polling companies. Though the president has a formidable road ahead, his brand-loyal base could inject some surprises into the contest.