Since I became editor of PR News about two-and-a-half years ago, I’ve heard a lot of good things from agency folks about the PRSA Counselors Academy Conference. This week I finally went. As a first-timer at the Spring Conference in New Orleans,…
PR Insiders
Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio
May 8th, 2012 by Andrew HindesWhether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.
Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio
May 8th, 2012 by Andrew HindesWhether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.
What PR Can Learn From ‘The Avengers’ and How to Spot a Superhero
May 7th, 2012 by Diane SchwartzYou saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, &…
Fly Spirit and Save the CEO’s Job
May 4th, 2012 by Steve GoldsteinWas Spirit Airlines on your radar a couple weeks ago? It wasn’t on mine—I don’t think I ever booked a flight with them. Now it’s the airline I’m not supposed to fly. Ever. On April 22, the Tampa Bay Times reported that Spirit …
Seau’s Death May Put a Dent in NFL’s Popularity
May 3rd, 2012 by Scott Van CampIt’s safe to say that the NFL has never been more popular than it is today. The last three Super Bowls were the most-watched TV shows in U.S. history; regular-season games accounted for 23 of the 25 most-watched telecasts last fall; and team reve…
11 Sports PR and Marketing Lessons Not Taught in School
May 3rd, 2012 by Arthur SolomonIf you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.
11 Sports PR and Marketing Lessons Not Taught in School
May 3rd, 2012 by Arthur SolomonIf you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.
While Insider Trading Probe Brews, Goldman’s Blankfein Faces the Media
April 27th, 2012 by Scott Van CampWas it a coincidence this week that earlier this week Goldman Sachs CEO Lloyd Blankfein gave his first interviews to the media in two years—while in California the SEC was investigating a senior Goldman employee for insider trading? If the Goldman Sa…
Crazy 8: Things to Never Say During a Meeting
April 26th, 2012 by Diane SchwartzIf you’ve never sat through a meeting and wondered what would happen if you said ______________ (fill in the blank), then you are truly not reaching your full potential. Surely you can’t always be 100% concentrating on the meeting discussion. But…