I’ve been thinking of switching wireless carriers lately. It’s not that I’m unhappy with my current carrier—it’s more a matter of consolidating some family bills. As if on cue, a large yellow envelope appeared in the tiny mail…
PR Insiders
PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases
April 3rd, 2012 by Andrew HindesStating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases
April 3rd, 2012 by Andrew HindesStating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
Skittles Caught in an Unforgiving Spotlight
March 30th, 2012 by Kathy ScottSkittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
Make Your Social Media Policy a Living Document
March 29th, 2012 by Matthew DeffebachBusinesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
6 Tips for Selling a Skeptic on Your Brand and Driving Customers Your Way, not Away
March 28th, 2012 by Diane SchwartzDepending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy. I tend to fall into the former category where I dread the activity of …
A PR Homage to The Hunger Games
March 26th, 2012 by Diane SchwartzIf 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to …
Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest
March 22nd, 2012 by Hilary JM TopperPinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.
A Cool Head in a Sea of Angry Customers
March 19th, 2012 by Steve GoldsteinWe’ve all had to deal with angry customers. Disappointed clients, infuriated readers, resentful consumers—whatever your line of work, there’s somebody who’s not happy with what they bought from you. If you’re a communicator wo…
24 PR Certainties for This Year—and Next Year
March 18th, 2012 by Arthur SolomonYou can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.