PR Insiders

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Are some brands made out of Teflon? Are they so beloved that they are beyond the reach of reputation-bruising crises and bad behavior by top executives? Apple’s supply chain in China was exposed by the New York Times, but did that put a dent in i…

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.

The first step in becoming a thought leader is determining in which area you can provide the most value to target audiences.

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

Are you platform agnostic or platform committed? Perhaps you hadn’t asked yourself that question before, but I implore you and your team to really think about this as you race to capture audience engagement and action. NBC Universal’s Chief Dig…

In a recent piece for PR News, PR Insider columnist Andrew Hindes offers tips on how to write a good, and truthful, professional bio. Andrew, who heads The In-House Writer, a PR and marketing copywriting firm, has become our resident expert on writing …

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.