PR Agencies

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

The revenge of old media, the popularity of PR and IHOP’s new dish.

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

Launched in 2008 as Virtual Piggy (VPIG), Oink realized that it needed to rebrand to increase its appeal to the hip, young Generations Y and Z that its products were created for, as well as their parents—the buyers of the digital wallet service. The revamp needed to differentiate the brand, whose products include an app and a debit card, from competitors in what is an increasingly congested market.

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need.

Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.