PR Agencies

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.