PR Agencies

Accentuate the Positive: Coke, McDonald’s and Determined PR Pros

July 30th, 2020 by

For many, it’s difficult living through an economic downturn. No doubt, times are hard, but there are signs that despite the chaos, some communication and marketing executives continue to look ahead with a positive attitude. We bring you several examples of PR and media pros who are confounding the naysayers and establishing new businesses in the midst of the pandemic and its economic morass.

diversity

Weber Shandwick Releases and Owns Its Dismal Diversity Data

July 19th, 2020 by

Weber Shandwick did a very good thing last week. It released diversity data for its senior levels. The data were dismal and the agency said as much. It also made the correct point that benchmarks are needed before you can make improvements. Though the agency needs to offer detail about how it will improve, Weber has taken a bold first step.

Lessons Earned: How I Stopped Being Busy…Some of the Time

July 16th, 2020 by

Here’s a column that you should make time to read. What? You’re too busy? Seriously, PR pro Jamie McLaughlin had the same problem. That’s before he resolved to become less busy. His story offers hope to harried PR pros everywhere. And smile. This is a very quick read.

Winners Announced for Top Places to Work in PR

July 12th, 2020 by

PRNEWS surveyed an outstanding group of entries for this year’s Top Places to Work in PR. Here are the honorees.

Storytelling Gold and Your Company’s Pandemic History

July 8th, 2020 by

We’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.

Lessons Earned: Unleashing the Superpowers of Your Staff 

July 7th, 2020 by

In this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.

Making the Most of Your Remote PR Internship

July 3rd, 2020 by

With health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.

businesswoman in library

Recruitment and Retention in PR Continue Despite COVID-19

July 1st, 2020 by

An article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.

LGBTQ PR Pros Discuss How Their Experiences Shaped Communications

July 1st, 2020 by

In honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.

88% of PR Pros See Industry Rebounding After Pandemic

June 22nd, 2020 by

A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.