PR Agencies

Joseph V. Baker: America’s First Black PR Firm Owner

January 20th, 2020 by

Joseph Baker opened his PR firm in 1934 in NY. At the time, depending on where he was, Baker, a black man, might not have been able to vote, enter a restaurant or use public restrooms. When the firm closed some 40 years later, Baker had all those rights and more. Through his position as the first African-American owner of a PR firm, he became a key liaison between the black community and corporate America.

A Look at PR/Communications in 2030 and How to Prepare for It

January 17th, 2020 by

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

Harold Burson: An Appreciation of a PR Icon

January 10th, 2020 by

Considered one of the founding fathers of modern public relations, though he eschewed such superlatives, Harold Burson passed away today, aged 98. This pioneer of the profession is remembered for his generosity as a mentor, as well as his gentle manner. He was also known as a visionary and possessor of one of the keenest minds in the business.

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

PR Pros Anticipate a Rise in Crisis Communications in 2020

January 2nd, 2020 by

In the second of a multi-part series of predictions, several PR pros anticipate a rise in the need for crisis communications in 2020. They also see rises in diversity and inclusion as well as transparency. There also will be a need for storytelling that allows consumers to escape from the noise of the 2020 elections.

Why PR Pros Should Practice ‘Unseasonal’ Greetings

December 25th, 2019 by

On this day of giving, a former service member and current PR professional, Anthony LaFauce, recalls receiving care packages during the holidays while being deployed. Though he remembers the packages fondly, he urges PR pros to think about those we represent year round, not just during this time of year.

How Arizona Used Social Sunshine to Warm The Winter Weary

December 3rd, 2019 by

Depending on where you live you might have the winter blues. Believe it or not, this is a real condition. As you will read in this case study, Arizona used the winter blues as part of a social campaign to encourage tourism. Turns out Arizona is the country’s sunniest state.

Running an Agency? Here’s How You Start Optimizing Your Business Model

September 4th, 2019 by

Demand for public relations agencies continues to grow. But with the entire concept of strategic communications quickly evolving, the business model of the agency needs to be reassessed and, often, modernized and right-sized. Here are some considerations as a jumping off point.

How to Create the Perfect PR Person

August 6th, 2019 by

Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro. The idea for this exercise is based on an assignment a brand executive gave him years ago, when he was with Burson-Marsteller. Despite the myriad changes in PR since that time, the traits he chose then don’t seem very different from those he says he’d pick today. They include a mix of media relations skills, integrity, and creative thinking.

New FleishmanHillard Chief Strategy Officer Urges Brands to Use Data to Align with Audiences

August 1st, 2019 by

The new Chief Strategy Officer at FleishmanHillard, Marjorie Benzkofer, talks to us about how she keeps 4,000 employees working in concert and why brands continue to struggle aligning their values and actions.