PR Agencies

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How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’s

December 5th, 2022 by

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

What You Learn about PR from Working at a Haunted House

October 19th, 2022 by

Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.

Clyde Group’s First President/COO Emphasizes Relationships, Listening

September 26th, 2022 by

Michael O’Mara, Clyde Group’s first president/COO, tells us about his unusual path to PR. A product manager for years, O’Mara believes his experience as a client will be beneficial as he leads the D.C.-based communication agency.

PRNEWS Announces 2023 Agency Elite Top 100

September 20th, 2022 by

The list demonstrates the wide range of industry specializations and core capabilities that PR encompasses. It highlights firms of all sizes, ages and locations.

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PR Realities You Won’t Find in Communication School Textbooks

September 12th, 2022 by

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Greenpeace protestors dressed as "This is Fine" Dogs climb a fire truck to protest fossil fuel advertising at Cannes

Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes

June 23rd, 2022 by

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.

Ronn Torossian Departs as 5WPR CEO, But Remains Chairman

March 4th, 2022 by

Ronn Torossian is gone as CEO of 5WPR, the firm’s disgraced founder told staff today in a letter.

Trio of Incidents Make it a Cringe-worthy Week for PR

February 18th, 2022 by

We praise PR for the good it does. So, we must report when members of the profession act badly. This week was one of those times.

New CEO Attacks ‘Big Quit’ with Strategy and Understanding

November 18th, 2021 by

PRSA chair and newly named Lambert CEO Michelle Olson says PR leadership in 2022 will mix strategy and empathy.

Agency Elite Spotlight: Meet EvolveMKD’S CEO, Megan Driscoll

October 28th, 2021 by

The 2022 Agency Elite Top 100 is finally here! And, to celebrate the most innovative PR and communications firms in the business, we’re bringing you Q&A’s from the best and brightest. Next in our spotlight… Continued