With so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.
Many PR firms, media companies and advertising agencies have noticed the Department of Justice (DOJ) increasingly is targeting these sectors for enforcement under the Foreign Agents Registration Act (FARA). A trio of attorneys tells communicators what they need to know about this statute.
We asked our financial and M&A expert Rick Gould about what PR firm owners should be considering finance-wise during the pandemic. Gould argues that previous financial goals should apply during the pandemic.
Agencies on the list represent a wide range of both industry specializations and core capabilities. They specialize in crisis communication, media relations, reputation management and public affairs to digital communications, social media, content creation and everything in between.
PRNEWS has learned exclusively that APCO Worldwide will announce Monday that Arthur W. Page Society chair Charlene Wheeless will join its International Advisory Council as a senior counselor. The veteran communicator most recently was principal VP of global corporate affairs for Bechtel Corporation.
For many, it’s difficult living through an economic downturn. No doubt, times are hard, but there are signs that despite the chaos, some communication and marketing executives continue to look ahead with a positive attitude. We bring you several examples of PR and media pros who are confounding the naysayers and establishing new businesses in the midst of the pandemic and its economic morass.
Weber Shandwick did a very good thing last week. It released diversity data for its senior levels. The data were dismal and the agency said as much. It also made the correct point that benchmarks are needed before you can make improvements. Though the agency needs to offer detail about how it will improve, Weber has taken a bold first step.
Here’s a column that you should make time to read. What? You’re too busy? Seriously, PR pro Jamie McLaughlin had the same problem. That’s before he resolved to become less busy. His story offers hope to harried PR pros everywhere. And smile. This is a very quick read.
We’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.