PR Agencies

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”

PR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.

Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients.

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.”

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.

Co-Winner: MGSCOMM – MilkPEP MGSCOMM had a very specific goal in mind for Project Breakfast: to capitalize on the fastest-growing minority in America and create an advertising campaign that would be attractive to Hispanic families… Continued

Winner: MWW – Making MWW Matter More MWW’s approach to reputation management means playing the hand you’re dealt—meaning a company’s network of stakeholders including customers, influencers, investors, employees and advocates all play an integral part… Continued