PR Agencies

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.”

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.

Co-Winner: MGSCOMM – MilkPEP MGSCOMM had a very specific goal in mind for Project Breakfast: to capitalize on the fastest-growing minority in America and create an advertising campaign that would be attractive to Hispanic families… Continued

Winner: MWW – Making MWW Matter More MWW’s approach to reputation management means playing the hand you’re dealt—meaning a company’s network of stakeholders including customers, influencers, investors, employees and advocates all play an integral part… Continued

Winner: Henson Consulting – Crystal Light Liquid, Words with Friends Henson Consulting was challenged to connect its client, Crystal Light powder drink mix, with the fabulously popular iPhone game Words with Friends through an NYC-based… Continued

Winner: MWW – Making MWW Matter More When MWW became independent a few years ago, its leadership team set international expansion as a key goal—which was realized when MWW acquired Parys Communications in November 2013,… Continued

Winner: APCO Worldwide APCO paired with the U.S. Travel Association to reframe public and legislative opinion on the Customs and Border Protection entry process at U.S. gateway airports, which has long plagued travelers entering the… Continued

Winner: Diffusion Product launches are often a tricky endeavor for brands. For start-up companies launching publicly for the first time, the stakes can be even higher—not that that stopped Diffusion from successfully launching a number… Continued