PR Agencies

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a budget spredsheet showcasing PR agency fee structures that clients pay

Setting Your 2025 Budget? Here’s Why PR Is a Necessity

October 15th, 2024 by

It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.

2024 PRNEWS Platinum Awards Winners Unveiled

October 9th, 2024 by

The PR and communications industry celebrated the 2024 PRNEWS Platinum Awards in New York City on Tuesday evening, October 8, at Chelsea Piers’ Lighthouse venue. The glamorous, sold-out affair, which marks excellence in communications across people, teams and campaigns, showcased the best of the best in the business.

Ad Council group panel included Michelle Hillman, Chief Campaign Development Officer, The Ad Council, Cindy Gallop, Founder & CEO, MakeLoveNotPorn, Shannon Washington, Global Chief Creative Officer, Gotham, PJ Pereira, C-Founder & Creative Chairman, Pereira O’Dell and Rafa Rizuto, Chief Creative Officer, North America, Ogilvy.

Creative Minds Working Together Enhance Social Impact Communications

October 8th, 2024 by

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

5 Ways to Level Up PR Internship Programs

September 5th, 2024 by

In the public relations industry, where strategic communication and media relations are more than classroom concepts, internships allow students to immerse themselves in real-world campaigns, build a portfolio of successful projects, and hone their skills through mentorship and client interactions. Here are five ways to level up your PR internship programs this fall.

PRNEWS Announces Honorees of the 2024 People of the Year Awards

August 20th, 2024 by

The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

Brian Tyler Cohen discusses a Trump press conference on his YouTube channel

PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools

August 16th, 2024 by

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies

August 13th, 2024 by

In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.

PRNEWS Unveils Finalists of the 2024 Platinum Awards

August 7th, 2024 by

The PRNEWS team has announced the finalists of the 2024 Platinum Awards, the world’s largest and most prestigious recognition program for public relations and communications professionals.

Elon Musk is a businessman and founder of space company SpaceX and automotive company Tesla, Inc.

PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe’s Grand Prix and Most Trusted Brands

June 21st, 2024 by

This week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States. 

PRNEWS Announces 2024 Top Women in PR

June 4th, 2024 by

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.