PR Agencies

We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.

In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

Covid changed the nature of PR work. Communicators value flexible hours and increased compensation most, a new PRNEWS survey shows. In addition, though they don’t want to be in the office every day, communicators believe in-person collaboration is vital for careers and clients.

The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.

Michael O’Mara, Clyde Group’s first president/COO, tells us about his unusual path to PR. A product manager for years, O’Mara believes his experience as a client will be beneficial as he leads the D.C.-based communication agency.

The list demonstrates the wide range of industry specializations and core capabilities that PR encompasses. It highlights firms of all sizes, ages and locations.

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.