Topics

CEOs Value Social Media More Than Others in C-Suite

June 6th, 2012 by

Chief information and chief financial officers don’t view social collaborations tools to be nearly half as important to their businesses today as CEOs do.

Disney Puts Money Where Its Mouth Is With Food Ad Restrictions

June 5th, 2012 by

The Walt Disney Co. has announced an initiative to ban some food advertisers that don’t meet its nutrition criteria.

Disney Puts Money Where Its Mouth Is With Food Ad Restrictions

June 5th, 2012 by

The Walt Disney Co. has announced an initiative to ban some food advertisers that don’t meet its nutrition criteria.

The Art of the Polish: Seven Steps to Making Your PR Writing Shine

June 5th, 2012 by

If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.

The Art of the Polish: Seven Steps to Making Your PR Writing Shine

June 5th, 2012 by

If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.

The Tweet You Wish You Could Take Back

June 4th, 2012 by

I’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch…

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

June 4th, 2012 by

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

June 4th, 2012 by

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Charting the Industry: Ghost Town? Brands Advance on Google+

June 4th, 2012 by

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

Go Grassroots: Build Goodwill With a Community Relations Committee & Plan

June 4th, 2012 by

A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.