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With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

I often think that people are much too politically correct these days. But in the case of the sneaker snafu by Adidas, I’m drawing a line in the PC sand. News broke on June 19, 2012 that because of widespread social-media criticism after advertis…

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

In both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.

In both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

March Communications’ Martin Jones offers some tips for your global media relations efforts.