Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.
Topics
Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index
June 18th, 2012 by Linda RomanelloBy reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
Five Top Qualities to Look for When Hiring PR Talent
June 15th, 2012 by Kathleen HensonKathleen Henson shares hiring practices that have helped her grow her agency.
Five Top Qualities to Look for When Hiring PR Talent
June 15th, 2012 by Kathleen HensonKathleen Henson shares hiring practices that have helped her grow her agency.
Why is this Man Smiling? How Not to Let Scandal Get in the Way of Good Media Coverage
June 14th, 2012 by Diane SchwartzHis firm saddled with explaining the loss of at least $3 billion by his reckless investment unit on the other side of the pond, Jamie Dimon, head of JPMorgan Chase, seemed no worse for wear. Testifying before the Senate Banking Committee on Wedne…
Facebook Exchange Promises Real-Time, Targeted Reach
June 14th, 2012 by Bill MiltenbergThe new Facebook Exchange ad platform targets Facebook users based on their Web history.
Facebook Exchange Promises Real-Time, Targeted Reach
June 14th, 2012 by Bill MiltenbergThe new Facebook Exchange ad platform targets Facebook users based on their Web history.
Execs Give Thumbs Up to Digital and Social Strategies
June 14th, 2012 by Scott Van Camp65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.