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How Journalists Work: 9 Perspectives From Around the Globe

June 19th, 2012 by

March Communications’ Martin Jones offers some tips for your global media relations efforts.

Politics Driving Growing Trend of National Incivility

June 19th, 2012 by

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

Microsoft Tries to Out-Apple Apple

June 19th, 2012 by

In both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.

Politics Driving Growing Trend of National Incivility

June 19th, 2012 by

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

Microsoft Tries to Out-Apple Apple

June 19th, 2012 by

In both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.

Road to Redemption for the Rocket

June 18th, 2012 by

Former Major League Baseball pitcher Roger Clemens was acquitted on June 18 of charges that he lied to Congress about using performance-enhancing drugs, and now the personal brand rehabilitation begins. The trial may be over for Clemens, but the associ…

Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

June 18th, 2012 by

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches

June 18th, 2012 by

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.

Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

June 18th, 2012 by

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

June 18th, 2012 by

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.