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Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

I often think that people are much too politically correct these days. But in the case of the sneaker snafu by Adidas, I’m drawing a line in the PC sand. News broke on June 19, 2012 that because of widespread social-media criticism after advertis…