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By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

Facebook has created a branded event page that drives users to the individual pages of athletes, teams and sports.

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

Kathleen Henson shares hiring practices that have helped her grow her agency.

Kathleen Henson shares hiring practices that have helped her grow her agency.

His firm saddled with explaining the loss of at least $3 billion by his reckless investment unit on the other side of the pond, Jamie Dimon, head of JPMorgan  Chase,  seemed no worse for wear.  Testifying before the Senate Banking Committee on Wedne…

The new Facebook Exchange ad platform targets Facebook users based on their Web history.