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How To Maximize PR Efforts to Be Best in Show

June 25th, 2012 by

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

Corporate PR Pros: Boards More Aware of PR Activities

June 25th, 2012 by

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

How To Maximize PR Efforts to Be Best in Show

June 25th, 2012 by

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position

June 25th, 2012 by

Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.

Adidas’ Lesson-Know Your Brand and Avoid Cluelessness

June 20th, 2012 by

I often think that people are much too politically correct these days. But in the case of the sneaker snafu by Adidas, I’m drawing a line in the PC sand. News broke on June 19, 2012 that because of widespread social-media criticism after advertis…

Twitter, Pinterest, Facebook Share Spotlight at PR News’ ‘The Big 3 Conference’

June 20th, 2012 by

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

Twitter, Pinterest, Facebook Share Spotlight at PR News’ ‘The Big 3 Conference’

June 20th, 2012 by

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

How Journalists Work: 9 Perspectives From Around the Globe

June 19th, 2012 by

March Communications’ Martin Jones offers some tips for your global media relations efforts.