Use these five tips to create press releases that your target audience will both find and want to read.
Topics
Looking for the Next Trends in Communications? Watch the Obama & Romney Show
June 27th, 2012 by Steve GoldsteinWant to know where to spot the next trends in communications? Look no further than the current presidential campaigns. Four years ago social media came of age when it helped pave the way to the White House for Barack Obama. Its power to form communitie…
CEOs Concerned About Identifying Future Leaders
June 27th, 2012 by Scott Van CampThere may be no better time than to woo the C-suite—27% of CEOs are most concerned about identifying the type of leader their organization will need in the future.
CEOs Concerned About Identifying Future Leaders
June 27th, 2012 by Scott Van CampThere may be no better time than to woo the C-suite—27% of CEOs are most concerned about identifying the type of leader their organization will need in the future.
Facebook Diversifies Its Board With Appointment of COO Sheryl Sandberg
June 26th, 2012 by Bill MiltenbergThe action not only breaks up Facebook’s all-male board of directors, but is a solid PR move in the face of constant criticism of the company.
Facebook Diversifies Its Board With Appointment of COO Sheryl Sandberg
June 26th, 2012 by Bill MiltenbergThe action not only breaks up Facebook’s all-male board of directors, but is a solid PR move in the face of constant criticism of the company.
Is the Print Media Upheaval a ‘Transition’ or the End?
June 25th, 2012 by Scott Van CampThe other day I caught an excellent blog post by Earl Wilkinson, executive director and CEO of INMA (International Newsmedia Marketing Association), which offered an informative take on the rapid change that is occurring in the newspaper industry—jus…
Time for a Change? Identifying Attributes Drives Rebrand Research
June 25th, 2012 by Scott Van CampAny successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.
Corporate PR Pros: Boards More Aware of PR Activities
June 25th, 2012 by Scott Van CampA June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.
Time for a Change? Identifying Attributes Drives Rebrand Research
June 25th, 2012 by Scott Van CampAny successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.