Topics

P&G Tops London Olympics’ ‘Social Scoreboard’

July 2nd, 2012 by

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.

Agency Health Improves as Billing Rates Rise

July 2nd, 2012 by

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

Agency Health Improves as Billing Rates Rise

July 2nd, 2012 by

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

5 Do’s and Don’ts For a Successful Media Tour

June 29th, 2012 by

Planning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.

5 Do’s and Don’ts For a Successful Media Tour

June 29th, 2012 by

Planning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.

The Culture of Internal Memos and Bad-Smelling Pleas for Help

June 28th, 2012 by

A lesson we learn early in our careers is that what you write to your colleagues or verbally declare to them is rarely confidential.  Just because you stamp a “Confidential” note on the top of the memo does not make it confidential no matter how m…

SEO Without Tears: 5 Tips for News Releases Humans and Google Will Love

June 28th, 2012 by

Use these five tips to create press releases that your target audience will both find and want to read.

SEO Without Tears: 5 Tips for News Releases Humans and Google Will Love

June 28th, 2012 by

Use these five tips to create press releases that your target audience will both find and want to read.