The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.
Topics
Agency Health Improves as Billing Rates Rise
July 2nd, 2012 by Scott Van CampThe nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.
Agency Health Improves as Billing Rates Rise
July 2nd, 2012 by Scott Van CampThe nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.
Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F
July 2nd, 2012 by Katie PaineThe social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort
July 2nd, 2012 by Scott Van CampEven if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.
5 Do’s and Don’ts For a Successful Media Tour
June 29th, 2012 by Bill MiltenbergPlanning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.
5 Do’s and Don’ts For a Successful Media Tour
June 29th, 2012 by Bill MiltenbergPlanning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.
The Culture of Internal Memos and Bad-Smelling Pleas for Help
June 28th, 2012 by Diane SchwartzA lesson we learn early in our careers is that what you write to your colleagues or verbally declare to them is rarely confidential. Just because you stamp a “Confidential” note on the top of the memo does not make it confidential no matter how m…
SEO Without Tears: 5 Tips for News Releases Humans and Google Will Love
June 28th, 2012 by Andrew HindesUse these five tips to create press releases that your target audience will both find and want to read.
SEO Without Tears: 5 Tips for News Releases Humans and Google Will Love
June 28th, 2012 by Andrew HindesUse these five tips to create press releases that your target audience will both find and want to read.