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By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

It wasn’t long after the Colorado shooting during a midnight showing of The Dark Knight Rises on July 20 that questions arose as to whether the movie would be pulled from theaters nationwide. The Wrap reported that Warner Brothers, the studio beh…

While it’s true that the Internet and all it has to offer has propelled marketing and communications creativity to new heights, Greenpeace and Shell’s digital dust-up this summer might beg the questions: Just how high does this creativity need to g…

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

We pay a price when we close our eyes to what’s going on in the world beyond our daily routines. We also pay a price when we do pay attention to that larger world. In this morning’s New York Times is a picture of a wounded child in Qusayr, …

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.