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Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

On July 11, 2012 a heartbreaking story about a 12-year-old boy, Rory Staunton, who died on April 1 at NYU Langone Medical Center of severe septic shock, appeared in the The New York Times. Written by Pulitzer Prize-winning journalist Jim Dwyer, the art…

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.

“Used to shop at TJ Maxx back in ’83. I don’t even know it was open then. I didn’t know Oprah then.” Who would have thought that a simple line from a rap lyric would turn a corporate brand into the talk of the Internet? When Jay-Z was reminis…

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.