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B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

October 8th, 2012 by

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

The Big Blur Theory: PR’s New Role Will Be a Wondrous Fusion

October 5th, 2012 by

You’re in PR, but you’re really in Customer Service.  And in Human Resources.  Add to that Marketing and Investor Relations. Oh, you’re also in Sales.  Welcome to the new PR, where the lines are blurry and your role is no longer boxed in a…

Don’t Hide Behind the Internet, Says Small Biz Owner

October 4th, 2012 by

Leni Calas of the Mamas Network discusses small business PR tactics.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Can Positive PR Save the Susan G. Komen Foundation?

October 1st, 2012 by

October is breast Cancer Awareness Month, and all eyes will be on the Susan G. Komen Foundation to see if they can get back to the business of raising money for breast cancer research and out of the business of digging itself out of a massive public re…

2012 Digital PR Awards: New Site

October 1st, 2012 by

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

2012 Digital PR Awards: Public Affairs

October 1st, 2012 by

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.