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As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.