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Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

PRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

Podcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.

According to our contributor, award entries remain a strong tactic for building reputation and awareness of your business. 

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.