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PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

While it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.

Communicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.

When explaining complicated topics, engaging your audience with curiosity, imagination and storytelling can help drive home your message and inspire your reader to action.

As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

If you want to make sure your comms team is efficiently helping to drive business sales objectives today, there are three core things that they should be doing.

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup. 

PRNEWS Live welcomed Sandy Skees, EVP, Purpose & Impact Global Lead at Porter Novelli. We discussed green washing and green hushing trends that have been circulating as of late, but what is also really happening when it comes to ESG, sustainability and purpose communications. 

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.