Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.
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11 Supplies for Your Back-to-School (PR) Backpack
August 22nd, 2012 by Diane SchwartzOne of my favorite childhood memories is of the annual shopping excursion for school supplies, with the coveted “list” in hand and my finagling extra items to buy, such as scented Magic Markers or a locker mirror (Mom: “Are they on your list?” …
Now Hear This: 5 Great Social Media Listening Tools
August 22nd, 2012 by Bill MiltenbergBrad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.
Now Hear This: 5 Great Social Media Listening Tools
August 22nd, 2012 by Bill MiltenbergBrad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.
Mobile Users Spend More Time on Phones Than With Their TVs
August 22nd, 2012 by Scott Van CampMobile media users spend 2.4 hours per day using their smartphones to enjoy media content, access information and buy products, compared to 2.35 hours for watching TV.
Mobile Users Spend More Time on Phones Than With Their TVs
August 22nd, 2012 by Scott Van CampMobile media users spend 2.4 hours per day using their smartphones to enjoy media content, access information and buy products, compared to 2.35 hours for watching TV.
6 Tips for Using Twitter’s Promoted Products for Brand Exposure
August 21st, 2012 by Bill MiltenbergPR pros must take an integrated approach to communications to extend the reach of their efforts, and Twitter’s promoted products can help them do just that.
16 Tips for PR Agency Newbies
August 21st, 2012 by Arthur SolomonPR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.
6 Tips for Using Twitter’s Promoted Products for Brand Exposure
August 21st, 2012 by Bill MiltenbergPR pros must take an integrated approach to communications to extend the reach of their efforts, and Twitter’s promoted products can help them do just that.
16 Tips for PR Agency Newbies
August 21st, 2012 by Arthur SolomonPR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.