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While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

Large numbers of adults don’t really understand how Facebook and Google make money.

Who can forget the photo of President Obama and prominent members of his administration anxiously watching monitors while the assault on Osama Bin Laden’s hideout in Pakistan went on in real-time. Now it seems that brands are having their own &#8…

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Here are the people and campaigns behind stellar corporate social responsibility work. They will be honored at the CSR Awards luncheon on Feb. 11 in Washington, D.C.

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued