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To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Flu season is upon us, and in a big way. Today the story broke that flu-related deaths have now reached the “epidemic” level. With two small kids, that’s a worry to me. Then I began reading what the Centers for Disease Control and Pre…

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.