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Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

It was with a heavy dose of predictability that the country waited to hear Oprah interview Lance Armstrong on Thursday night. We knew he was going to admit that he was doping. He prepared the world for this weeks ago, though there was speculation that …

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.