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The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

It may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorio…

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.

What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do bette…

Share with us what you love most about working in public relations for a chance to win a $50 gift card to Massage Envy.

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.