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Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain… Continued

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility… Continued

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued

Take t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance… Continued

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure… Continued

With all the attention paid to online and print, it’s easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a… Continued