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Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

With data an increasingly important element of marketing communications, PR folks may feel like they’re starting to drown in numbers. So one more shouldn’t hurt. But this number is likely to have a much bigger impact on the ability of communication…

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

Large numbers of adults don’t really understand how Facebook and Google make money.

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

Who can forget the photo of President Obama and prominent members of his administration anxiously watching monitors while the assault on Osama Bin Laden’s hideout in Pakistan went on in real-time. Now it seems that brands are having their own &#8…

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.