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In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Tim Haran of USANA Health Sciences and Priya Ramesh of CRT/tanaka discuss the importance of using photos and timing posts to keep fans interested on Facebook.

Tim Haran of USANA Health Sciences and Priya Ramesh of CRT/tanaka discuss the importance of using photos and timing posts to keep fans interested on Facebook.

Just 45.3% of employees in an August 2012 study by Maritz Motivation Solutions felt meaningfully rewarded and recognized by employee reward and recognition programs.

Just 45.3% of employees in an August 2012 study by Maritz Motivation Solutions felt meaningfully rewarded and recognized by employee reward and recognition programs.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

One of my favorite childhood memories is of the annual shopping excursion for school supplies, with the coveted “list” in hand and my finagling extra items to buy, such as scented Magic Markers or a locker mirror (Mom: “Are they on your list?” …

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.