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Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

Mobile media users spend 2.4 hours per day using their smartphones to enjoy media content, access information and buy products, compared to 2.35 hours for watching TV.

Mobile media users spend 2.4 hours per day using their smartphones to enjoy media content, access information and buy products, compared to 2.35 hours for watching TV.

PR pros must take an integrated approach to communications to extend the reach of their efforts, and Twitter’s promoted products can help them do just that.

PR pros must take an integrated approach to communications to extend the reach of their efforts, and Twitter’s promoted products can help them do just that.

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

We’ve all said some pretty outrageous things that have no basis in fact or in any kind of reasoned analysis. Most of what college sophomores say, if I remember correctly, falls into that category. And when you think about it, the rhetoric during …

The crew of an Air France plane that was rerouted for Syria had to ask passengers to pitch in for a cash-only refuel transaction.