Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

March 5th, 2012 by

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

Tweets for Sale

March 1st, 2012 by

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.

PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

March 1st, 2012 by

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

It’s Storytelling Time for Brands on Facebook

February 29th, 2012 by

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually?

NASCAR Driver Keselowski: Twitter Hero or Bad Example?

February 29th, 2012 by

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race.

PR News Launches Second Annual Salary Survey

February 29th, 2012 by

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.

Going Long Term: 4 Tips for Sustaining a PR Campaign

February 29th, 2012 by

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

February 29th, 2012 by

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.

PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

February 29th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.

Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

February 28th, 2012 by

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?