Topics

PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up

October 3rd, 2013 by

All corporate executives have one thing in common; at some point, they or their company will screw up.

On Melissa Joan Hart’s Bad Girl Media Blitz

October 2nd, 2013 by

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.

Yucky Comments Can Sometimes Be a Beautiful Thing

October 1st, 2013 by

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative (if not contrarian) view of the party line and say to the top brass, “That may not be the best […]

Yucky Comments Can Sometimes Be a Beautiful Thing

October 1st, 2013 by

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued

Some Government Communicators Will Be Silenced During Shutdown

October 1st, 2013 by

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?

PR Insider: How Should Google Communicate an SEO ‘No-No’ for Press Release Distribution?

October 1st, 2013 by

In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function.

Breaking ‘Bad PR’: 10 Tips for Better Communications

September 30th, 2013 by

I am among the unlucky who didn’t watch ‘Breaking Bad’ over the years and missed out on the binge-watching and chatter over Sunday’s finale. We must all make choices in our TV viewing and apparently I made a bad choice and there’s no going back to viewing all the seasons since I now know (spoiler […]

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Google Overhauls its Search Algorithm, and Communicators Look to Adapt

September 30th, 2013 by

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves.

Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

September 30th, 2013 by

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase.