CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.
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Yahoo’s Revamped Website Signals an External Change in Corporate Culture
February 20th, 2013 by Scott Van CampSt. Jude’s Children’s Research Hospital Tops Facebook Loyalty List
February 19th, 2013 by Scott Van CampHospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued
Post Burger-King Hacking, 3 Digital Security Tips for PR Pros
February 19th, 2013 by Bill MiltenbergBurger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.
BlackBerry’s PR Life Lessons
February 19th, 2013 by [email protected]A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…
BlackBerry’s PR Life Lessons
February 19th, 2013 by [email protected]A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…
Media Training as Leadership Development
February 18th, 2013 by Andrew GilmanIs media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The
Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe
February 15th, 2013 by Scott Van CampWhile the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.
Twitter: A Powerful Tool for Anticipating Needs of the Media
February 15th, 2013 by Bill MiltenbergFormer journalist David Sommers explains that PR pros must add value to reporters via social media.
Amazon Bests Apple for Best Corporate Reputation in 2013
February 15th, 2013 by Bill MiltenbergIt wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
Cruising Any Time Soon?
February 14th, 2013 by Bill MiltenbergIn the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?