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Should PR companies stop using the term “PR” to describe their services?

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

While nearly every brand is online  – be it with a Web site, email marketing programs, social media, apps  – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…