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Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

February 19th, 2013 by

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.

BlackBerry’s PR Life Lessons

February 19th, 2013 by

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…

BlackBerry’s PR Life Lessons

February 19th, 2013 by

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…

Media Training as Leadership Development

February 18th, 2013 by

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The

Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

February 15th, 2013 by

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

Twitter: A Powerful Tool for Anticipating Needs of the Media

February 15th, 2013 by

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

Amazon Bests Apple for Best Corporate Reputation in 2013

February 15th, 2013 by

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

Cruising Any Time Soon?

February 14th, 2013 by

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

3 Tips to Avoid Costly Mistakes When Rushing Through Email

February 14th, 2013 by

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

3 Tips for Gaining Heart Share on Valentine’s Day

February 14th, 2013 by

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued