Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.
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10 Ways to Become a Better PR Writer
March 21st, 2013 by Bill MiltenbergHere are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.
How Twitter has Changed the PR Landscape
March 21st, 2013 by Matthew SchwartzThe micro-blogging service has had some profound changes on the PR and communications. Here’s how.
‘March Madness’ Meets Social Media: Top Social-Media School Crowned
March 20th, 2013 by Scott Van CampWhen it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.
8 Tips on How to Master Media Relations
March 20th, 2013 by Bill MiltenbergA panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.
To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics
March 19th, 2013 by Matthew SchwartzJoy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.
13 Tips for Effective Crisis Management
March 19th, 2013 by Bill MiltenbergCrisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.
Good News Trumps Bad for Social Media Stickiness
March 19th, 2013 by Scott Van CampNew research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.
‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem
March 18th, 2013 by Scott Van CampThe GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba…
Meme-Jacking: A Resourceful Way To Create Arresting Brand Campaigns
March 18th, 2013 by PRNEWSMemes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News