Topics

When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected.

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.

With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations.

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be […]

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the… Continued

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.