On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return.
Topics
Carnival CEO Steps Down After Disastrous Year
June 25th, 2013 by Lucia DavisCarnival Corp. announced today that CEO Mickey Arison will be stepping down. It’s been a tough year for the company—though passengers on February’s Carnival #cruisefromhell might argue they’ve suffered worse.
Can’t Tell a Story in 6 Seconds? You’re Not Trying
June 25th, 2013 by Caysey WeltonVideo is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.
Firing of Zimmer Doesn’t Exactly Suit a Social Media Age
June 25th, 2013 by Matthew SchwartzIn abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.
How to Transform Your Managers Into Pro Communicators
June 25th, 2013 by Elizabeth CastroOne of the best bosses I ever had was a great communicator. He would take the time to sit down with his team and share important organizational news.
Firing of Zimmer Doesn’t Exactly Suit a Social Media Age
June 25th, 2013 by Matthew SchwartzIn abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.
The Stylebook to Help PR Pros Create Their Own Writing Style
June 24th, 2013 by Matthew SchwartzIf PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.
4 Lessons Your Brand Can Learn From The Twinkies Revival
June 24th, 2013 by Caysey WeltonTwinkies connoisseurs rejoice. Hostess on Sunday announced that the spongy yellow confection is returning to shelves on July 15.
Key Elements to an Excellent Content Marketing Strategy
June 24th, 2013 by Lucia DavisContent marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start?
7 Secrets to Powerful Customer Testimonials
June 24th, 2013 by Andrew HindesAs a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.