Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.
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PR Teams Build Internal Newsrooms As Communications Strategies Shift
October 21st, 2013 by PRNEWSSeeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?
October 18th, 2013 by Brian KellyDoes it ever advance your communications mission to get into a public dispute that attacks journalists?
7 Ways to Build a Following on Instagram
October 18th, 2013 by Steve GoldsteinIf you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.
Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers
October 17th, 2013 by Caysey WeltonDespite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.
PR Developing New Disciplines for The Not-Too-Distant Future
October 17th, 2013 by Matthew SchwartzThe rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.
5 Ways That PR Execs Can Drive Engagement on Facebook
October 16th, 2013 by Lucia DavisAlthough there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.
6 Pointers for Taking PR’s Role in Social to the Next Level
October 16th, 2013 by Lucia DavisSocial continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.
PR News Announces 2013 Platinum PR Award Winners
October 15th, 2013 by Steve GoldsteinMore than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.
2013 Platinum PR Awards: Wow! Award
October 15th, 2013 by Matthew SchwartzWinner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued