Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
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Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellWhat does the announcement of Facebook’s new gender options tell communicators?
7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day
February 14th, 2014 by Steve GoldsteinThis being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to say that, and it goes to a point I’m about to make.) And that point, to borrow from an old […]
Jeter Skips the Press Conference and Retires Via Facebook
February 13th, 2014 byBy going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects.
Image-Heavy Twitter Profiles Could Be Coming Soon
February 12th, 2014 byImitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that… Continued
Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge
February 12th, 2014 byChick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.
Dumb Starbucks Turned Out to be Smart PR
February 11th, 2014 by Brian W. KellyDumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons.
5 Storytelling Tips to Make Your Brand More Relatable
February 11th, 2014 by Richard BrownellStorytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.