Stories by Brian Kelly

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz.

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that… Continued

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs?

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.

Macy’s found itself in a viral nightmare this week, when the South Dakota Cattlemen’s Association objected to Joan Jett appearing on their state float in the Macy’s Thanksgiving Day parade

When your company opens up a public Twitter Q&A, first ask if it’s really a good idea, and then insure your communicators are ready to field any questions or comments — especially the negative comments that may be hurled in from left field.

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

Bloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.

What are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now.

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.