Amidst the turbulence in marketing communications, one area seems a fairly safe harbor for PR professionals: corporate social responsibility (CSR).
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In a Media Age Where Most Everything Is a Gamble, CSR Remains a Safe Bet
August 14th, 2013 by Matthew SchwartzWhen PR Events Go Awry
August 14th, 2013 by Matthew SchwartzWhen putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.
8 Irresistible Incentives to Include in Your Content
August 14th, 2013 by Lucia DavisA large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job.
Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!
August 13th, 2013 by Tony SilberA social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.
5 Signs Your Employees May Have One Foot Out the Door
August 13th, 2013 by Lucia DavisIt’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?
Be a Siren, Not a Car Alarm: When Less is More in PR
August 13th, 2013 by Adam MyrickWhen we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
CEO’s Firing of Patch Creative Director Sends the Wrong Message
August 12th, 2013 by Matthew SchwartzTim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company.
4 Insider Tips for Excellent Facebook Ads
August 12th, 2013 by Lucia DavisWith constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.
PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’
August 12th, 2013 by PRNEWSKiller messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.
Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues
August 12th, 2013 by PRNEWSThe vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.